The Swedish botanical Carl von Linné published 1735 in the “Systema Naturæ” what was to become the standard of classification of flora and fauna. When he described the magnificent plant form which tequila, mezcal, bacanora and raicilla is made of he gave it the Greek work “Agave” that meant the noble, admirable and illustrious. We believe that the consumer of today is searching for exactly that when botanize among brands.
We have created a system for the producer to present their brands and products and declare what it is, where it is made, how it’s made and their social and environmental improvement promise.
Agavista is a membership service for trade and knowledge hungry consumers. Through it the consumer can get in direct contact with the producers and in a standardize, data driven manner find the right product.
Agavista is not exclusive for AliasSmith brands, but open for every producer that that has the ambition to promote their product.
AliasSmith launched in 2006, in collaboration with the Tequila Regulatory Council (Consejo Regulador del Tequila, CRT) the Tequila Maestro diploma and since then have awarded the diploma to 55 professionals that have completed the training and passed the test. The diploma has been granted by the Mexican Ambassador in different events.
Tequila is Mexico’s biggest export product with denomination of origin, for which we all are proud about, but it is not the only one. Mezcal Raicill and Bacanora are other spirits made from Agave that also have a denomination of origin and there are a few other collective brands and initiatives that are emerging.
Due to this, AliasSmith has created the Agave Ambassador diploma which is awarded to experts who have pursued a deeper training covering all the spirits made from agave with appellation of origin as well as all the other Mexican spirits worth exploring.An Agave Ambassador has studied for three months, visited at least 15 distilleries and worked in the industry.The first Agave Ambassadors are being trained right now.
During the last 10 years, AliasSmith has organized more than 30 expert trips to Mexico for professionals.
The AliasSmith Expert Trips are for professionals in the spirits industry from all over Europe that want to gain a clear insight into the Mexican spirit and gastronomical wonder.
During our trips, that last between 12 – 14 days, we visit distilleries, plantations, the best bars and restaurants and the regulatory authorities. We meet with the foremost leaders of the industry and experience the phenomenal ambiance of Mexico. The AliasSmith Expert Trips are always composed by small groups in order to arrange close meetings with the brand owners and producers.
The focus is knowledge and unique experiences opening doors few people know exist. The AliasSmith Expert Trips are ambitious, and we cover several regions and cities in order to learn as much as possible about the different appellations of origin. A spirits’ expert is always leading the trip and making sure everybody gets out the best of the experience.