The Swedish botanical Carl von Linné published 1735 in the “Systema Naturæ” what was to become the standard of classification of flora and fauna. When he described the magnificent plant form of which tequila, mezcal, bacanora, and raicilla are made, he gave it the Greek word “Agave”, which means noble, admirable, and illustrious. We believe that the consumer of today is searching for exactly that.

We have created a system for the producer to present their brands and products and declare what they are, where they are made, how they are made, and their social and environmental improvement promise.

Agavista is a membership service for trade and knowledge-hungry consumers. Through it, the consumer can get in direct contact with the producers and in a standardized, data-driven manner find the right product.

Agavista is not exclusive to AliasSmith brands but open to every producer that has the ambition to promote their products.

Agave Ambassador

AliasSmith launched in 2006, in collaboration with the Tequila Regulatory Council (Consejo Regulador del Tequila, CRT) the Tequila Maestro Diploma, and since then has awarded the diploma to 55 professionals that have completed the training and passed the test. The diploma has been granted by the Mexican Ambassador at different events.

Tequila is Mexico’s biggest export product with the denomination of origin, for which we all are proud, but it is not the only one. Mezcal, Raicilla, Sotol, and Bacanora are spirits made from Agave that also have a denomination of origin, and there are a few other emerging collective brands and initiatives.

Due to this, AliasSmith has created the Agave Ambassador Diploma which is awarded to experts who have pursued deeper training covering all the spirits made from agave with the appellation of origin as well as all the other Mexican spirits worth exploring. An Agave Ambassador has studied for three months, visited at least 15 distilleries, and worked in the industry. The first Agave Ambassadors are being trained right now.

Expert trips

During the last 10 years, AliasSmith has organized more than 30 expert trips to Mexico for professionals.

The AliasSmith Expert Trips are for professionals in the spirits industry from all over Europe that want to gain a clear insight into the Mexican spirit and gastronomical wonder.

During our trips, which last between 12 – 14 days, we visit distilleries, plantations, the best bars and restaurants, and the regulatory authorities. We meet with the foremost leaders of the industry and experience the phenomenal ambiance of Mexico. The AliasSmith Expert Trips are always composed of small groups to arrange close meetings with the brand owners and producers.

The focus is knowledge and unique experiences opening doors few people know to exist. The AliasSmith Expert Trips are ambitious, and we cover several regions and cities to learn as much as possible about the different appellations of origin. A spirits expert is always leading the trip and making sure everybody gets out the best of the experience.

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