ABOUT US

TEAM

Claes Puebla Smith

Claes Puebla Smith

CEO

Master of Engineering, Royal Institute of Technology, KTH. Mexican/Swedish, Serial Entrepreneur from the IT industry, founder of AliasSmith. Agave Ambassador and TequilaMaestro trainer.

Sandra P. Zapata

Sandra P. Zapata

CFO

Engineer in Finances, CEIPA, Colombia. Colombian, with more than two decades of handling the finances for some of the biggest companies in her native country, Sandra now takes care of AliasSmith’s and TrustPont’s finances and develops tomorrow’s logistics services.

Ivan Pérez

Ivan Pérez

COO

Master in Project Management and PMP, KTH Sweden. Mexican with experience in automotive and consumer goods companies. Ivan brings his vast experience in project managing to strategic projects within the company.

Gabriel Zarzosa

Gabriel Zarzosa

Marketing & Brand Manager

Master of Science and Culture Communication, ITESO Guadalajara. Mexican, former teacher at ITESO, and former radio host. Communicates AliasSmith's message and takes care of our exclusive brands European communication.

Leticia Puebla Smith

Leticia Puebla Smith

Project Manager and Sales

Integral Designer, ITESO Guadalajara. Mexican entrepreneur with a good eye for beauty. She takes care of producer contacts (TrustPont and exclusive brands) and solves any issue that is tough and worthy enough.

Daniela Medina Miranda

Daniela Medina Miranda

Purchase / Logistics Manager

Industrial Engineer, UTFSM, Valparaíso, Chile. Chilean, with extensive experience in logistics. She makes sure that the market never runs dry and develops tomorrow’s logistic services.

Carlos Solano

Carlos Solano

Supply Chain Sales

Bachelor in international Commerce, Universidad Intercontinental, Mexico. Mexican, with experience in the Hospitality Industry and International Commerce. Craft Brewing and Distillates are his passion, as well as giving clients the best service and providing the most exotic products to their doorstep.

Mayra Zapata

Mayra Zapata

CSR Manager

Environmental engineer, Universidad Nacional de Colombia. Colombian. She helps our suppliers improve their corporate social responsibility, ensuring that AliasSmith has a supply chain committed to CSR.

Omar Corona González

Omar Corona González

Sustainability Analyst

MsC Environmental and Energy Engineering, The University of Sheffield, UK. Mexican. He ensures that our practices respect nature by coordinating the collection of sustainability-related data (LCA and other) and conducting internal analysis on the data.

Nancy Lizarraga Arellano

Nancy Lizarraga Arellano

Logistics, Sales and Custom Care

International Commerce, UVM, Mexico. Mexican with more than 7 years of experience handling imports and exports with Asia. Nancy handles the increasing order flow and brings orders with key logistic partners and supports our customers. She also focuses on opening new markets.

Gonzalo Delgado Andrada

Gonzalo Delgado Andrada

Finance

Economist, Master of Finance, UAM, Spain. Spanish with extensive experience in finance and accounting roles. Gonzalo manages company accounting and liquidity.

Sylvia Wei Zhou

Sylvia Wei Zhou

IT Project Manager

Software QA Engineer with PMP, Air Force Engineering University, China. Chinese. Extensive experience in software quality assurance and project management. Sylvia helps to ensure the new business system of AliasSmith will be launched with high quality successfully.

Silvia Blanco Díaz

Silvia Blanco Díaz

Marketing and Communication

Social Communicator, UNAB, and Master of Strategic Communication, Universidad Sergio Arboleda, Colombia. Colombian with experience in intern and extern communication, journalism, as a consultant, and in the education sector. She focuses on the marketing of the AliasSmith brand and participates in the marketing plans of some of our brands.

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