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AliasSmith in ProWein 2022Sin categoría

Admin Alias Smith13 May, 2022

AliasSmith will be present at one of the most important marketplaces for wines, spirits, and craft drinks in the world ProWein, hand by hand with two of its closest allies.

Spring comes with meetings and business opportunities for the industry. After approximately two years in which the world paused many of its face-to-face activities, we meet again, explore brands and markets, and shake hands at ProWein, Düsseldorf.

From May 15 to 17 AliasSmith will be in the Fair at Hall 7 / C15 with the world renowned Mexican entrepreneurs, Casa Lumbre, which stands behind some of the most successful brands that have come from Mexico in the last 10 years. Also, with the high-quality beverages of Brands for Fans supported by rock legends such as KISS, Motörhead, and Def Leppard. Besides the AliasSmith portfolio, including the launch of the first Tequila delivered in a cardboard bottle made from 94% recycled paper: Buen Vato.

Prowein has more than 25 years, 90,000 visitors worldwide and 5,500 exhibitors showcase from around 300 growing regions in 60 countries. Without a doubt, it will be, like in previous versions, an important event and trading center for the industry.

For questions and more information, please contact:

AliasSmith AB, Omar Corona González +46 8309855,

Social impact in the spirits industrySin categoría

Admin Alias Smith29 July, 2022

Sustainability is often related only to environmental actions, but it also means being socially responsible. The social impact of companies begins with their employees, ensuring that they work in optimal conditions, and includes how the companies impact the communities around them.

In the first point, working conditions, it is important to note that these not only involve direct employees, but companies must also verify that the workers throughout the chain, including suppliers, have working conditions in accordance with Human Rights and Labour legislation.

In the drinks industry, one critical stage is agricultural production. For example, in the wine and spirits industry “agricultural work is often isolated and inconsistent due to changing harvest seasons and remote locations. This has resulted in seasonal workers that suffer from no social protection and irregular income, many of them migrants, elderly, women, and children” (Worldfavor).

The United Nations Guiding Principles on Business and Human Rights (UNGPs) apply to all countries and all business enterprises. They state that companies should not contribute to adverse human rights impacts through their activities and that they must also “seek to prevent or mitigate adverse human rights impacts that are directly linked to their operations, products or services by their business relationships, even if they have not contributed to those impacts”. (United Nations Human Rights, 2011).

Following these rules is necessary for a fair society and it is a requirement to enter the European market. For example, in Sweden, all suppliers must comply with the requirements of the Code of Conduct of the Swedish monopoly, Systembolaget. It is based on the United Nations Guiding Principles on Business and Human Rights (UNGPs), the OECD guidelines for Human Rights Due Diligence, and amfori BSCI, a leading global initiative for social responsibility and sustainable working conditions for suppliers in cultivation and production. This Code establishes, among other aspects, that suppliers are responsible for the working conditions of their sub-contractors, producers, and growers.

The Systembolaget´s Code of Conduct covers areas such as working hours, fair remuneration, terms of employment, discrimination, freedom of association, health and safety, forced labour, child labour, younger workers, business ethics, and environment (Systembolaget). These requirements are important to prevent risks related to issues such as temporary work and precarious employment.

So as a company in the spirits beverage industry it is essential to know and apply labor standards in the company and verify those of the entire chain, to be able to access markets such as the European one, be socially fair, and, of course, sustainable.

That is why AliasSmith, in order to make the best products available to trade and consumers, works with partners that share its values, and actively supports and invests in the producers to achieve their CSR certifications.


C&C group plc and Footprint Intelligence, 2020. Drinks Industry Sustainability Index – Trends Report 2020. [Online]. Available: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/

Systembolaget. Promoting human rights in the industry. [Online]. Available:

United Nations Human Rights, 2011. Guiding Principles on Business and Human Rights. Implementing the United Nations “Protect, Respect and Remedy” Framework. [Online]. Available:  chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/

Worldfavor. Sustainability through transparency in the wine and spirits industry. [Online]. Available:

Eliminate waste in the processes to be effectiveSin categoría

Admin Alias Smith28 June, 2022

By Iván Pérez, COO

Master in Project Management and PMP

Finding methodologies or strategies that can help us to improve the processes and to be more effective and competitive is a constant need for companies, including those in the alcoholic beverage industry.

One methodology, that is based on the Toyota Production System and was introduced in 1990 with the publication of The machine that changed the world (some authors even say that it comes from the Benjamin Franklin´s essay The Way to Wealth in 1911), is still used by Toyota and other companies around the world, even by many of them outside manufacturing industries. This is Lean manufacturing.

Lean Manufacturing is not only for production companies, it is also for everyone who wants to improve their profitability by reducing costs or becoming more efficient. By definition “Lean manufacturing is a production process to maximize productivity while simultaneously minimizing waste”. In the spirits industry, we can apply Lean methodology not only in the production but in the Supply Chain which at the same time can help us to reduce our carbon footprint. 

The most common wastes include 8 aspects: unnecessary transportation, excess inventory, unnecessary motion of people, equipment, or machinery; idle workers or idle equipment, overproduction, over-processing, defects, and unused talent.  

But how can we implement this methodology in the spirits industry? Lean is known for 5 principles that explain how to do that:

  1. Value: this is defined by the customer and relates to how much they are willing to pay for the product or services. So, companies, including the drinks industry, need to ask themselves what is valuable for their customer, then they can create or offer products or services that have only what is necessary, and if companies remove all the unnecessary aspects can give optimal prices to their customers.
  2. Map the value stream: here is when the analysis to identify waste and methods of improvement starts. It is important to analyze the flow of the information, the materials required, each step in the supply chain, and the entire lifecycle of a product/service to identify anything that doesn´t add value and needs to be removed. At first sight is difficult to find the wastes, so it is needed to map the processes involved and do it together with a specialist team that can identify easier all the wastes.
  3. Create new flow: it is important to eliminate functional barriers and identify ways to improve lead time. Once identified the waste it is very important to set the changes and implement them within a deadline. After implementing it we need to set a review to evaluate the effectiveness of the changes.    
  4. Establish a pull system: nothing is bought or made until there is demand. It also means that teams only get involved in new tasks if the previous ones have been completed to allow the team to adapt to the changes or new activities.
  5. Continual improvement: there is no end point, all companies need continuous improvement processes to survive and be competitive in the market, and as always there will be waste to eliminate, it is recommended to apply the lean principles constantly. This requires a constant evaluation of the whole operation to keep improving. The important part is not reaching the peak but staying there the rest of the time or even setting a new goal of improvement.

It is common to think that these kinds of methodologies are not meant for the spirits industry, but in reality, all of us have unnecessary movement of transportation between the production and until the product reaches the end consumer, we have also difficulties keeping only the needed inventory and avoid the excess of it, another common issue is to waste our personnel resources by not taking advantage of their strengths, thus we suggest to try the methodology, follow their principles and becoming more efficient with every day.


D. Daniel. “Lean manufacturing (lean production)”. TechTarget. [Online]. Available:,not%20willing%20to%20pay%20for

P. Landau. What is Lean manufacturing? ProjectManager. 2021. [Online]. Available:

TWI. “What is Lean Manufacturing and the 5 principles used”. TWI. [Online]. Available:

Swedish distillates:          a fast-growing industrySin categoría

Silvia Blanco20 June, 2022

Sweden has an extensive tradition in distillates, and it has been known as a producer of drinks like brandy and vodka. In the past 10 to 20 years the number of producers and the product range has increased considerably, with many new entrants into the beverage industry such as gin, whisky, punch, and liqueurs.

According to The Alcoholic Beverage Industry Rapport 2021, the production of alcoholic beverages is one of the fastest-growing segments in the food industry in the country. This rapport, compiled by The Federation of Swedish Farmers, Local Food & Beverages, The Swedish Wine Association, and Swedish Producers of Alcoholic Beverages, states that 770 companies were registered as producers of alcoholic beverages at the end of 2020, this includes beer, distilled spirits, cider, and wine.

Even during the COVID-19 pandemic, despite the restrictions for restaurants, bars, and hotels, the number of producers increased by 5.7 % compared with 2019. This means that “on average, each month saw three to four new start-ups. This is evidence of a strong entrepreneurial spirit and shows that people consider their involvement in the sector to be a long-term investment” (The Alcoholic Beverage Industry Rapport, 2021).

The Swedish alcohol state-owned retail monopoly, Systembolaget, has special labeling for local and small-scale products, that includes handcrafted spirits. According to the monopoly, this category or range has continued to increase steadily since 2014 (when it was created), as well as the customers´ interest. This fact confirms the growth of the industry in Sweden. One remarkable example is gin, which duplicated the number of producers (from 15 to 30) and total sales grow from 10 000 to 73 000 liters between 2015 and 2018. 

AliasSmith’s experience in successfully distributing Mexican spirits has paved the way for the company to expand its portfolio to other popular artisanal spirits produced in different countries, including, of course, the promising Swedish market. The company is working with products from the top ten spirit companies in the world and still distributing what leaders of opinion in the industry believe are the most exciting spirits and explosive brands in about 30 countries through more than 50 distributors within and around Europe.


Federation of Swedish Farmers (LRF), Local Food & Beverages, Swedish Wine Association, and Swedish Producers of Alcoholic Beverages (SPAA). 2021. The Alcoholic Beverage Industry Report 2021 [Online]. Available: Rapport_ENG.pdf (

Systembolaget. Märkning: Lokalt & Småskaligt. [Online]. Available:

Try Swedish. Swedish spirits: so much more than vodka. [Online]. Available: