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AliasSmith in ProWein 2022Sin categoría

Admin Alias Smith13 May, 2022

AliasSmith will be present at one of the most important marketplaces for wines, spirits, and craft drinks in the world ProWein, hand by hand with two of its closest allies.

Spring comes with meetings and business opportunities for the industry. After approximately two years in which the world paused many of its face-to-face activities, we meet again, explore brands and markets, and shake hands at ProWein, Düsseldorf.

From May 15 to 17 AliasSmith will be in the Fair at Hall 7 / C15 with the world renowned Mexican entrepreneurs, Casa Lumbre, which stands behind some of the most successful brands that have come from Mexico in the last 10 years. Also, with the high-quality beverages of Brands for Fans supported by rock legends such as KISS, Motörhead, and Def Leppard. Besides the AliasSmith portfolio, including the launch of the first Tequila delivered in a cardboard bottle made from 94% recycled paper: Buen Vato.

Prowein has more than 25 years, 90,000 visitors worldwide and 5,500 exhibitors showcase from around 300 growing regions in 60 countries. Without a doubt, it will be, like in previous versions, an important event and trading center for the industry.

For questions and more information, please contact:

AliasSmith AB, Omar Corona González +46 8309855,

A promising future for tequila – Market trendsSin categoría

Admin Alias Smith13 January, 2023

Tequila is one of the most popular drinks in the world. Its fame and consumption have grown significantly outside of the Mexican borders. The distillate of the Mexican ancestral plant, the Agave, is today the second most valuable spirit category in the US. In Europe, its market is projected to grow by around 4% in the next years.

Without a doubt, the market in the United States demands attention. According to the report “Tequila: Dominating growth in the Spirits sector in 2022” from CGA by Nielsen IQ, the spirits category generated sales of more than $45.6 billion last year in the US. Whiskey and Vodka continue to be the two dominant subgroups in this category (together with more than 51%). Tequila represents 18% of the category but is the only spirit subcategory that has grown over 1%, while Whiskey, Vodka, Gin, Cognac, and Brandy decreased their percentage.

The report explains that one reason for the growth of tequila in the US market is that the Margarita ranks as the most popular cocktail among the 21-34, 35-54, and 55+ age groups. Although consumers prefer Tequila Silver or Blanco (55%), Reposados and Añejos show an increase.

Europe also presents more consumption of tequila and a good forecast for the next years. The Market Research Report Europe “Tequila market 2021-2028” by Triton Market Report indicates that “the tequila market in Europe is expected to attain a compound annual growth rate of 4.43% based on revenue during the assessed period of 2021-2028”. This growth is associated with factors such as the rising number of bars and discos.

Whether due to cocktails, the increase in bars or other factors, the market conditions and trends indicate a promising future for current and new tequila brands and, why not, other agave distillates.

AliasSmith at BCB 2022Sin categoría

Admin Alias Smith5 October, 2022

From October 10 to 12 AliasSmith, with some of its closest allies and a great portfolio of its brands, will be present at the largest trade fair for the bar and beverage industry: BCB.

The Bar Convent Berlin is the perfect stage for distributors, bar owners, and bartenders from around 80 countries to make new contacts, find out about product innovations, and learn about trends in the industry.

In this amazing city and this important center for networking, AliasSmith will be at the stand 17C31 with the Mexican company Casa Lumbre, which stands behind some of the most successful brands that have come from Mexico in the last 10 years, and Agitator, the Swedish brand that ´agitates´ for a new way of looking at whiskey and its production.

AliasSmith will also present some of the traditional brands of its portfolio like Santo Cuviso, Tres Toños, Arette, Bruxo, Tier, Cobalto, and Fortaleza, and its own products, like Buen Vato, the first Tequila in the world in a paperboard bottle.

The BCB is described as “the central networking and exhibitors’​ event for the European bar industry” and since its launch in 2007 has been attracting an increasing number of participants.

For questions and more information, please contact:

AliasSmith AB, Leticia Puebla Smith +46 8309855,

Social impact in the spirits industrySin categoría

Admin Alias Smith29 July, 2022

Sustainability is often related only to environmental actions, but it also means being socially responsible. The social impact of companies begins with their employees, ensuring that they work in optimal conditions, and includes how the companies impact the communities around them.

In the first point, working conditions, it is important to note that these not only involve direct employees, but companies must also verify that the workers throughout the chain, including suppliers, have working conditions in accordance with Human Rights and Labour legislation.

In the drinks industry, one critical stage is agricultural production. For example, in the wine and spirits industry “agricultural work is often isolated and inconsistent due to changing harvest seasons and remote locations. This has resulted in seasonal workers that suffer from no social protection and irregular income, many of them migrants, elderly, women, and children” (Worldfavor).

The United Nations Guiding Principles on Business and Human Rights (UNGPs) apply to all countries and all business enterprises. They state that companies should not contribute to adverse human rights impacts through their activities and that they must also “seek to prevent or mitigate adverse human rights impacts that are directly linked to their operations, products or services by their business relationships, even if they have not contributed to those impacts”. (United Nations Human Rights, 2011).

Following these rules is necessary for a fair society and it is a requirement to enter the European market. For example, in Sweden, all suppliers must comply with the requirements of the Code of Conduct of the Swedish monopoly, Systembolaget. It is based on the United Nations Guiding Principles on Business and Human Rights (UNGPs), the OECD guidelines for Human Rights Due Diligence, and amfori BSCI, a leading global initiative for social responsibility and sustainable working conditions for suppliers in cultivation and production. This Code establishes, among other aspects, that suppliers are responsible for the working conditions of their sub-contractors, producers, and growers.

The Systembolaget´s Code of Conduct covers areas such as working hours, fair remuneration, terms of employment, discrimination, freedom of association, health and safety, forced labour, child labour, younger workers, business ethics, and environment (Systembolaget). These requirements are important to prevent risks related to issues such as temporary work and precarious employment.

So as a company in the spirits beverage industry it is essential to know and apply labor standards in the company and verify those of the entire chain, to be able to access markets such as the European one, be socially fair, and, of course, sustainable.

That is why AliasSmith, in order to make the best products available to trade and consumers, works with partners that share its values, and actively supports and invests in the producers to achieve their CSR certifications.


C&C group plc and Footprint Intelligence, 2020. Drinks Industry Sustainability Index – Trends Report 2020. [Online]. Available: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/

Systembolaget. Promoting human rights in the industry. [Online]. Available:

United Nations Human Rights, 2011. Guiding Principles on Business and Human Rights. Implementing the United Nations “Protect, Respect and Remedy” Framework. [Online]. Available:  chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/

Worldfavor. Sustainability through transparency in the wine and spirits industry. [Online]. Available: