AliasSmith will be present at one of the most important marketplaces for wines, spirits, and craft drinks in the world ProWein, hand by hand with two of its closest allies.

Spring comes with meetings and business opportunities for the industry. After approximately two years in which the world paused many of its face-to-face activities, we meet again, explore brands and markets, and shake hands at ProWein, Düsseldorf.

From May 15 to 17 AliasSmith will be in the Fair at Hall 7 / C15 with the world renowned Mexican entrepreneurs, Casa Lumbre, which stands behind some of the most successful brands that have come from Mexico in the last 10 years. Also, with the high-quality beverages of Brands for Fans supported by rock legends such as KISS, Motörhead, and Def Leppard. Besides the AliasSmith portfolio, including the launch of the first Tequila delivered in a cardboard bottle made from 94% recycled paper: Buen Vato.

Prowein has more than 25 years, 90,000 visitors worldwide and 5,500 exhibitors showcase from around 300 growing regions in 60 countries. Without a doubt, it will be, like in previous versions, an important event and trading center for the industry.

For questions and more information, please contact:

AliasSmith AB, Omar Corona González +46 8309855, omar@aliassmith.se

Goals 2021 – 2030

Although our commitment to the planet should be daily, Earth Day is an opportunity to remember that the Earth needs us and to show our support for environmental protection.

The Sustainable Development Goals (SDGs), also known as the Global Goals, are a necessary path or, as United Nations describes them, an urgent call to action for all countries.

Industries need to take part in this. AliasSmith knows its role as an actor who has a responsibility to society and needs to contribute to the Global Goals. With this purpose in mind, our team, led by three engineers, two of them environmental engineers, set the following goals from 2021 to 2030:

1. Have a solid Corporate Social Responsibility (CSR) management system, with actions such as creating a code of conduct for providers and a purchasing policy that involves CSR. Besides, creating an intern code of conduct and a sustainable policy and sharing the annual sustainability report, the CSR strategy, and goals with our team so that sustainability is always part of our DNA as a company. Finally, as we have been doing, participate in more external sustainability initiatives.
2. Improve providers’ CSR performance: for this, we will know the situation of our producers inviting them to respond to a questionary and to participate in CSR initiatives. We will also include a clause in the agreements so that they sign our Code of Conduct.
3. Become a top trend CSR reference in the spirits industry: we want to measure our impact, propose at least one sustainability project per year for our brands or the brands we represent, reduce 20% of our carbon emissions, and, of course, share what we do and inspire others!

As a team, we are working to achieve those goals and contribute to them with every action we take. We know that the path of sustainability is not the easiest but is the only possible if we want to preserve our planet today and for future generations.

One of the most important marketplaces for wines, spirits, and craft drinks will open its doors again this year from 19 to 21 March in Düsseldorf and AliasSmith will be there with some of its allies and amazing brands.

Agave distillates like tequila, mezcal, and bacanora, but also spirits like sotol, whisky, gin, and liquor will be present in the AliasSmith offer. See you at Hall 7 / D12 with the world-renowned Mexican entrepreneurs Casa Lumbre and some of their unique spirits, and the AliasSmith portfolio with its traditional and new high-quality brands.

Prowein is a big deal for spirits traders, as this fair allows them to discover new brands and products, and it is also a great place to network with other players in the market. It has gathered around 6000 exhibitors from over 60 countries and last year had 38,002 trade visitors from 145 countries.

For more details, visit our profile on the Prowein website:

https://www.prowein.com/vis/v1/en/exhprofiles/L0v7A4W2RLiUt0WvKtlHOg?oid=29556&lang=2&_query=aliassmith

For questions and more information, please contact:
Omar Corona González / +46 8309855 / omar@aliassmith.se
Leticia Puebla Smith / +46 8309855 / leticia@aliassmith.se

Thanks to reasons like the popularity of its cousin tequila, the people’s interest in agave distillates, and the rising demand for premium spirits, the mezcal market is projected to grow at 22.6% CAGR during the forecast period 2023 – 2031 (Straits Research Pvt. Ltd).

Mezcal is a Mexican distillate made from the agave plant, just like tequila, but from over 36 different agave species (tequila only comes from blue agave). It has been given a designation of origin from the state of Oaxaca where it is mainly produced, but states such as Guerrero, Michoacán, Durango, San Luis Potosí, Zacatecas, Tamaulipas, Puebla, Aguascalientes, Estado de Mexico, and Morelos have also been included in this designation. It is known for its high alcohol volume and its smoky flavor because the agave is cooked with firewood in a hole in the ground.

According to Straits Research Pvt. Ltd, the global mezcal market size was valued at USD 338 million in 2022, and it is projected to reach USD 2115 million by 2031. Although is North America the region that most contributes to these numbers, the mezcal demand has also grown in the last three years in Europe and is predicted to continue increasing.

Some of the reasons are that Europe has the highest rate of alcohol consumption per capita in the world and consumers are looking for spirits with more flavors as mezcal.

Another factor that contributes to this recent popularity of mezcal is the trend for premium products, made with natural ingredients and ethical sourcing, and within these characteristics, mezcal can become a good alternative in the spirits industry.